Advice: every restaurant should have a mobile version of their site

I use Yelp, Google Maps, Trip Advisor, Four Square to find restaurants nearby.

That’s happening a lot: when I am travelling, when I am out in town shopping, when I am out in town with friends. I quite often take out my phone do a quick search of what’s nearby and try to check out the menu.

And generally checking out the menu is the most difficult thing to do. More often than not the menu is barely readable on a smart phone. Menu as a PDF on a smart phone – not a good idea. Menu as a flash application/animation is even worse.

We, users, just want accurate basic information:

  • Menu with prices (and preferably ingredients for the people who have allergies and intolerances)
  • Address
  • Opening hours